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Have Product, Will Sell. Still a Popular Means of Fundraising

Indirect financial support – purchasing product – is a fool-proof, effective, and popular means for fundraising. Just ask the Girl Guides!

Despite the rise of crowdfunding platforms and apps designed to accept donations with a single click, there’s still an old-school means of fundraising that continues to be as popular as it is effective.

In fact, in 71% of Canadians purchased goods (e.g., chocolate bars, cookies, poppies, you name it!) from charities and volunteer organizations, to the tune of almost $1 billion each year.

It’s an old model for sure, but still very much alive. For almost a century, the Girl Guides have effectively proved that selling a quality product is a great way to make money. A win-win for everyone: the organization makes money supporting and selling a great product and the purchaser enjoys the satisfaction of not only donating to a worthy cause but gets a little something for their contribution.

History of the Girl Guide Cookie

In 1927, an ambitious leader of a chapter of Girl Guides in Regina, Saskatchewan baked and packaged cookies for her girls to sell as a simple way to raise money for their uniforms and camping equipment.

Little did she know that she was starting one of Canada’s best-loved and tasty traditions – Girl Guide cookies!

Almost 100 years later, Girl Guide cookies are the official fundraiser of Girl Guides of Canada-Guides du Canada. All money raised through the sale of the cookies supports girls and women in Guiding by:

  • Helping them provide diverse and exciting programs and activities 
  • Allowing girls the chance to discover new interests, learn valuable leadership skills and making lasting friendships 
  • Assisting girls and leaders to attend camps and events 
  • Providing training and support for Guiding leaders

It isn’t just Girl Guides of course. There are thousands of product-based fundraising campaigns launched each year throughout Canada and beyond. Items ranging from baked goods to chocolate bars to wrapping paper to grocery gift cards and more continue to provide for millions of organizations in need.

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