content marketing develops a culture around your business

Shape a Culture and Experience Around Your Business – The Power of Content Marketing

Develop a culture and experience around your business and you’ll create a community. Content marketing can help you do it!

When it comes to your approach to social media and the other communications deployed to build a brand for your small business, you should understand the significance of content and its impact on developing and shaping the culture around your business.

Have you ever thought about your business in terms of culture?  Have you thought about the experience you’re providing to prospective clientele when they encounter or engage with your business?

These terms, when it comes to building a business are not typically given much consideration.  Marketing tends towards active advertising, promotion and selling rather than building an experience.

How do you feel when you’re being sold to?

We eagerly develop pitches and work to employ recommended techniques all geared to the end-game of generating leads, and ideally, sales; but how have we engaged our mission, values and personality to ensure that our communications represent the full picture of our business and ourselves, as entrepreneurs? Connect rather than simply sell.

Content addresses the culture of your business… and builds trust

Content marketing contributes to the UX, or User Experience of your brand, communications, social media, and other public, online presentations of your business. We often hear it referenced when we talk about the performance of websites and apps,  but rarely do we explore the concept when it comes to the promotion of products and/or services – the business, itself. It’s that oversight we want to correct.

Developing and shaping the culture, the experience, digitally – providing for the UX – is essential for growing a brand and business that looks to build trust as well as a sense of authority in the space.  Where, because of the type and quality of information you consistently provide, prospective clients feel compelled to engage with your business.

Look at your digital presence.  Explore your website and other communications, as well as digital assets, and see what they’re providing in UX. Try to evaluate the experience visitors might be having with your brand and whether or not there’s a culture developing that they might connect to.

What are you offering your audience before you try to sell them?

LEARN MORE about how Fundables can help you enhance the culture of your business! Click HERE to receive our easy and effective AND FREE! Getting Started package specially designed for small businesses.

Non-profits, Fundraising & Technology: 2020 is Your Year to Jump into the 21st Century

Make 2020 your organization’s year to jump into the 21st century… enjoy more ease, better efficiency, and raise more money!

When it comes to fundraising, non-profits and other organizations are still very much last century when it comes to raising the money they need.

Volunteers, parents, athletes and other members of fundraising teams are hitting up potential donors – door-to-door, via email, across social media – in an ad-hoc, hit-or-miss way chasing down funds and collecting money in paper envelopes. Paper envelopes that inevitably fall to the chief organizer to sift through, calculate, and somehow accurately report.

As mentioned, there are some aspects of technology that fundraisers are incorporating, albeit in a haphazard and disorganized manner. Every day, for instance, parents are posting their kids’ fundraising activities – walk-a-thons, product sales, charity events, and other means of raising money – on social media. Yeehaw!

But… because of the unsystematic approach, while the funds are being raised, it’s a mess for parents and volunteer participants: manually recording purchases and trying to collect funds; the whole process becomes an annual obligatory pain in the ass! It’s also a bookkeeping nightmare for the organizer at the top of the campaign – only slightly better than napkins scrawled with team members’ fundraising results – where he or she must collate, tabulate, calculate, and record in some kind of decipherable manner.

Bring on Technology – and a Renewed Sense of Efficiency!

It’s high time your organization embraced technology as a power for innovation and good. You probably already know that the sphere of technology is unavoidable. Chances are you’re connected personally. So don’t try to avoid it for fundraising and non-profit activity.

Rather, there are several remarkable interfaces that will not only improve your organizational efficiency but improve donor experiences as well.

Let 2020 be the year where technology helps you reach more prospective donors, promote your fundraising efforts, and expand your reach to help make new friends for your organization.

One of the primary concerns of non-profits is the desire to improve donor engagement while expanding their digital footprint. Here are a variety of ways organizations can amp up their digital profile, expand their reach and engagement with existing and potential donors, and enhance their fundraising efforts:

  1. Improve Your Website: It’s common for non-profit organizations to prioritize looking for money to support their programs and resources. Of course. But, consequently, the state of their website is quite often lacking – designs reminiscent of 1998, in many cases. No more! As most searches are performed on mobile devices, it’s vitally important your website is mobile-friendly. In fact, to be recognized by Google, a mobile-friendly website is now required. Use your new website to promote your Calls to Action (CTA), where your “Donate Now” or “Volunteer” buttons are front and centre. Your website doesn’t have to be complicated or expansive. In fact, a single page, dynamic scroll will suit for most organizations, or at the most include two or three pages to make your mission clear.
  2. Employ Content & Social Media Marketing: Content is truly king in this Information Age and keeping your website and social media up-to-date with fresh, consistent material. Fresh content serves a couple of different objectives: Google loves regularly posted, fresh content and ranks accordingly; Google also loves websites that are linked to by ‘Top 10″ ranked sites such as Facebook, Twitter, etc. – posting your blog or website content frequently on social media platforms does just that; web and social media activity allow you to establish your authority in your space, helping to validate your efforts and encourage a sense of trust among your target audience.
  3. Expand Your Email List with Engaging Content: Along with social media, email marketing is a must. It may even be more important as it isn’t subject to the ebb and flow of social media popularity. Promote the benefits of signing up for your email newsletters as much as possible. All of us have inboxes overflowing – we’re more likely to open emails that are meaningful to them or spark interest. Create emails that are relevant, interesting, and engaging; encouraging click-throughs to your fresh web content as well as your CTAs. The average open rate for nonprofits remains relatively high at 15% – 17.5%. Improve and maintain your rates by using an intriguing title and include engaging content. CliniSpan Health provides nonprofits with free content to improve fundraising capabilities.
  4. Incorporate Video: Video doesn’t have to involved, professionally produced, or particularly glamorous. Video is hugely engaging and popular and people are just as interested in genuine, casual videos recorded on your phone as anything properly produced. Don’t concern yourself with rehearsing and scripts, go for authenticity! Talk about your next campaign or provide fun scenes from a recent event. Post on your social media platforms weekly or monthly. Your goal – developing connection!A
  5. Clever, User-friendly App Solutions: Make it easy to help people give! A fundraising management application such as Fundables allows easy setup and launch of a fundraising campaign while allowing for ease of donation, saving time for all involved – organizer, team members, and prospective donors. But, do some research to find out what application will suit your needs best. First priority: make it a piece of cake for your donors!
  6. Thank-You Notes: After pursuing high tech, efficient digital solutions, when it comes to gratitude you’ve got permission to step it back, old school! Thanking your donors with hand-written notes will go a long way toward providing a personal touch. In the world of online e-donations, you want to make your donors feel sincerely appreciated. An instant receipt and automated e-thank-you should always be followed by a personalized written note. The donor will feel the love and be more inclined to give again!

Fundables can help take the time, labour, and stress out of some of your fundraising efforts. Contact us to learn how!

Have Product, Will Sell. Still a Popular Means of Fundraising

Indirect financial support – purchasing product – is a fool-proof, effective, and popular means for fundraising. Just ask the Girl Guides!

Despite the rise of crowdfunding platforms and apps designed to accept donations with a single click, there’s still an old-school means of fundraising that continues to be as popular as it is effective.

In fact, in 71% of Canadians purchased goods (e.g., chocolate bars, cookies, poppies, you name it!) from charities and volunteer organizations, to the tune of almost $1 billion each year.

It’s an old model for sure, but still very much alive. For almost a century, the Girl Guides have effectively proved that selling a quality product is a great way to make money. A win-win for everyone: the organization makes money supporting and selling a great product and the purchaser enjoys the satisfaction of not only donating to a worthy cause but gets a little something for their contribution.

History of the Girl Guide Cookie

In 1927, an ambitious leader of a chapter of Girl Guides in Regina, Saskatchewan baked and packaged cookies for her girls to sell as a simple way to raise money for their uniforms and camping equipment.

Little did she know that she was starting one of Canada’s best-loved and tasty traditions – Girl Guide cookies!

Almost 100 years later, Girl Guide cookies are the official fundraiser of Girl Guides of Canada-Guides du Canada. All money raised through the sale of the cookies supports girls and women in Guiding by:

  • Helping them provide diverse and exciting programs and activities 
  • Allowing girls the chance to discover new interests, learn valuable leadership skills and making lasting friendships 
  • Assisting girls and leaders to attend camps and events 
  • Providing training and support for Guiding leaders

It isn’t just Girl Guides of course. There are thousands of product-based fundraising campaigns launched each year throughout Canada and beyond. Items ranging from baked goods to chocolate bars to wrapping paper to grocery gift cards and more continue to provide for millions of organizations in need.

Are you planning a fundraising campaign? Let Fundables make your next campaign – raising the money your organization needs! – easier than ever.

Sign up to learn more about the NEW Fundables Fundraising Management app, coming soon!