Entries by Tracy.C

Shape a Culture and Experience Around Your Business – The Power of Content Marketing

Develop a culture and experience around your business and you’ll create a community. Content marketing can help you do it! When it comes to your approach to social media and the other communications deployed to build a brand for your small business, you should understand the significance of content and its impact on developing and […]

5 No-Brainer Social Media Must-Haves to Grow Your Small Business Profile Online

Social media… no matter how you might feel about it has become part-and-parcel of any marketing strategy. Let’s face it… growing a successful small business can be nothing short of a f*cking grind! Even if it’s founded on something you’re passionate about. Maybe especially so, as all of your time, energy – sweat, blood, tears! – […]

Frustrated With Results from Your School Fundraisers? 6 Easy Tips for Kick-Ass Fundraising

Successful school fundraisers can happen – with creativity, participation, and planning. Here’s how you can ensure your next fundraiser will more profitable with less stress. Of course, creating successful school fundraisers is the goal of all school and parent volunteers as they plan their fundraising calendar. But, given the range of challenges fundraising presents – […]

Non-profits, Fundraising & Technology: 2020 is Your Year to Jump into the 21st Century

Make 2020 your organization’s year to jump into the 21st century… enjoy more ease, better efficiency, and raise more money! When it comes to fundraising, non-profits and other organizations are still very much last century when it comes to raising the money they need. Volunteers, parents, athletes and other members of fundraising teams are hitting […]

Education Fundraising: Necessary Evil?

For better, or for (not necessarily) worse, education fundraising helps provide the valuable resources that meet the needs of today’s students. Let’s take the ‘evil’ off the table for a minute and just stick with the necessary. Education fundraising refers to the many ways schools bring in money from private sources, including parents, not-for-profit organizations, […]

5 Proven Ideas for Effective – and Fun! – Fundraisers

Organizations are always looking for fun, new ideas for their fundraisers. Here are 10 possibilities to inject some fun into your next campaign. It’s important to shake things up throughout your various fundraisers, for your volunteers and your donors. But, you also want to know before you embark on any fundraising effort – taking up […]

Fundraising for Youth Sports? Here’s Your Game Plan!

Fundraising can be hard work! What works best when fundraising for your youth sports league or organization. With youth sports more costly and time-consuming than ever, there are no shortages of fundraising activities going on throughout Canada and the United States to support our kids’ participation in all manner of activity: minor hockey, soccer, golf, […]

National Volunteer Week April 7-13, 2019

We celebrate the legions of volunteers – the people who touch our lives and communities every day – making wonderful things (big and small) happen that benefit us all. National Volunteer Week is an annual celebration observed in many countries, to promote and show appreciation for volunteerism and volunteering. In Canada, it is organized by Volunteer […]

Have Product, Will Sell. Still a Popular Means of Fundraising

Indirect financial support – purchasing product – is a fool-proof, effective, and popular means for fundraising. Just ask the Girl Guides! Despite the rise of crowdfunding platforms and apps designed to accept donations with a single click, there’s still an old-school means of fundraising that continues to be as popular as it is effective. In […]