Social media… no matter how you might feel about it has become part-and-parcel of any marketing strategy.
Let’s face it… growing a successful small business can be nothing short of a f*cking grind!
Even if it’s founded on something you’re passionate about. Maybe especially so, as all of your time, energy – sweat, blood, tears! – and money goes into the development of this product or service that has excited and inspired you enough to jump into the abyss and build a business around it in the first place.
The biggest part of the grind often comes with the promotion and marketing necessary — social media (AHEM! UGH! GROAN!) to build a business. It’s unusual when the business owner is not only great at what they do but that they’re also great at the marketing end of things. If only!
Enhancing Your Social Media Presence Can Be Easy – Really!!
It can be the additional challenge of growing what has become a mandatory social media presence that can confuse, frustrate, and overwhelm entrepreneurs on their way to success. Consequently, the important online marketing work often takes a back seat as all of the valuable resources (mental, physical, spiritual, and financial) are being spent, or are consistently under strain keeping the business afloat and moving forward.
But… it doesn’t have to! I’m here to reassure you that you CAN do this. Social media is relatively simple in its implementation, and with regular, consistent activity can help to grow your audience, increase engagement, and, ultimately, begin to translate to viable leads.
Say it with me: I CAN F*CKING DO THIS!! To help get started, simply schedule 15 minutes to half an hour each day to devote to developing your social media practice. The steps listed below are designed to take some of the grunt- and guess-work out of it!
What to know more?? Click HERE to receive our easy and effective AND FREE! Getting Started package specially designed for small businesses.
Baby steps – five easy social media fundamentals to get you going:
1. Identify Goals & Objectives
This first step is HUGE! You MUST identify what you want your social media presence to accomplish. Do you want to increase following and likes (I recommend this as the first goal, regardless)? Drive traffic to your website or blog? Generate sales?
Make sure you know what you’re after – before you start posting. Know which platforms are best for your product or service and how they work as well as what audiences you can reach, where.
2. Understand the Needs of Your Audience
This is all about identifying pain point, really. The needs of your audience help you interact with them on a much more personal, intimate level. If you know what content is most relevant, what’s important to them, and what they want to read, it will go along way in illuminating what you need to provide them. Get your head around this and, with each post, you can give them what they want which, ideally, inspires them to explore further your product or service – visiting your various channels of social media as well as your website or blog.
3. Produce Valuable Content
This is your opportunity to translate your passion for what you do to the social media content you offer your following. People who visit your social media channels or website are often asking ‘What’s in it for me?’ and you want to be sure that you are providing information across channels that answers that question with content of value. Whether it’s a unique insight into your industry; a funny quote, image, or both; or any other content that isn’t merely a sales pitch.
Be sure to incorporate relevant visuals – photos, videos, infographics help catch the eye in a cluttered feed, drawing interest and engagement.
Providing rich content helps set you apart as an authority in your space, inspire the trust of your following, as well as showcase your business and website, which brings in more customers and more money.
4. Incorporate Fun: Games, Contests, Giveaways!
If there’s a sure-fire way to get conversations going and generate interest in your content, it’s to bring the fun! Incorporate activities that beg responses to questions – trivia games, or “caption this” requests – to build engagement, generating likes, follows, shares, and traffic.
In line with the ‘What’s in it for me?’ agenda, give away something for free. This isn’t a random something. In exchange for likes, shares, or email addresses to build your list, make sure your giveaway is something designed to draw your visitors further into your business, now as well as into the future. It doesn’t have to be expensive. It can be a free sample of your product, a discount code, perhaps a short trial, or the e-book you’ve written.
Engaging in a fun way with your audience is a terrific way to earn and keep valuable followers who will stay engaged, looking forward to the content you provide.
5. Give Your Audience a Reason!
You want to approach every post you create from the perspective of giving your customers, existing and potential, a reason to like your page, follow your profiles and continue to receive your content. Demonstrate your commitment to them by posting interesting, valuable updates consistently and frequently providing them a reason, day after day, to stick with you. Not only looking forward to what you have to say but because of the increasing interest in your business!
LEARN MORE about how Fundables can help you grow your presence – and business! – online! Click HERE to receive our easy and effective AND FREE! Getting Started package specially designed for small businesses.